Can planting trees help cool the planet, or has it become a simple story that hides a complex truth?

This episode of The Responsible Edge looks at how tree planting grew into a global trend and why many projects do not deliver real results. We explore how one company learned from early mistakes, built stronger tools and now focuses on forests that last.

You will hear how restoration works on the ground, why monitoring is essential and how good intent is not enough without evidence. We cover:

- When tree planting supports real climate action

- Why emission cuts still need to come first

- How monitoring and verification protect forests

- The gap between symbolic planting and long-term success

- A simple idea that could help fund nature worldwide

If you care about sustainability, real zero, ESG, the energy transition or nature-positive business, this conversation offers a calm and practical view of restoration.

Watch now to learn how to move past slogans and support forests that grow strong.

#Sustainability #Reforestation #ClimateAction #ResponsibleBusiness #NaturePositive #ResponsibleLeadership