The Rest is PR is an unfiltered journey into the world of modern communications where pop culture meets PR and nothing is off the record.
From celebrity crises to brand blunders, media spin to viral moments. The Rest Is PR breaks it all down with insight, humour, and a dash of chaos. Packed with expert advice, brilliant anecdotes, and unfiltered opinions, this is the podcast that proves when it comes to comms, the rest really is PR.
Driven by curiosity and grounded in decades of PR and media experience, The Rest Is PR helps listeners decode the power of public relations and why it’s so much more than just spin.
Hosted by Jacki Vause & Lyle Fulton
Hosted on Acast. See acast.com/privacy for more information.
The Rest is PR is an unfiltered journey into the world of modern communications where pop culture meets PR and nothing is off the record.
From celebrity crises to brand blunders, media spin to viral moments. The Rest Is PR breaks it all down with insight, humour, and a dash of chaos. Packed with expert advice, brilliant anecdotes, and unfiltered opinions, this is the podcast that proves when it comes to comms, the rest really is PR.
Driven by curiosity and grounded in decades of PR and media experience, The Rest Is PR helps listeners decode the power of public relations and why it’s so much more than just spin.
Hosted by Jacki Vause & Lyle Fulton
Hosted on Acast. See acast.com/privacy for more information.
This week on The Rest Is PR, the spotlight turns to Washington, media power, and the risks of believing your own access.
In this episode:
• Susie Wiles’ high-profile Vanity Fair profile, based on 11 on-the-record interviews with journalist Chris Whipple
• Why Wiles branded the piece a 'disingenuously framed hit piece' on Trump and his staff
• Whipple’s defence of the reporting and his public praise of Wiles
• The PR miscalculation behind expecting favourable coverage from pieces like this one in Vanity Fair
• How a close relationship between source and reporter can be both a positive and a negative from a PR perspective
• Wiles' comments on the likes of JD Vance, Elon Musk and Pam Bondi
• Lessons for political operators on message discipline, media realism, and managing elite access
For more expert PR insight, subscribe and join us every week on The Rest Is PR.
0:00 Susie Wiles & Vanity Fair
3:08 Was This A Fair Interview?
8:18 Was Wiles’ Response Surprising?
11:23 What Would Wiles Have Said To Her Team?
15:21 How CEOs Communicate With Journalists
21:19 Internal vs. External Communications
22:35 The Vanity Fair ‘Junkyard Dogs’ Photographs
30:50 Key Takeaways
31:47 Your Comments
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