McDonalds's and Doodles Unite for New Consumer Marketing

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The Restaurant Report

Savor.fm

277 episodes

3 months ago

Uncover the secrets of the restaurant industry with The Restaurant Report, the longest-running foodservice podcast hosted by award-winning journalists. Dive into the latest trends, hear expert insights, and enjoy exclusive interviews with industry leaders every week.

With over 25 years of insider knowledge, The Restaurant Report is your guide to navigating the ever-changing world of the food and hospitality scene. Subscribe now and join the thousands of food enthusiasts and industry professionals who rely on The Restaurant Report for their weekly dose of news, insights and inspiration.

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McDonalds's and Doodles Unite for New Consumer Marketing

The Restaurant Report

9 minutes

11 months ago

McDonalds's and Doodles Unite for New Consumer Marketing

McDonald's recent partnership with Doodles marks a significant leap into Web3 and culture marketing for the fast-food giant. This collaboration, launching on November 18, 2024, introduces a holiday-themed campaign called "GM Spread Joy" that blends physical and digital experiences12.
The campaign features:

Limited-edition McCafé cups with custom Doodles artwork
A digital "pack-ripping" experience through the McDonald's app
Unlockable digital wearables and animated content

This partnership demonstrates how restaurant brands can leverage Web3 technologies for loyalty programs and cultural engagement. By collaborating with Doodles, a Web3 entertainment brand that evolved from an NFT project, McDonald's is tapping into a younger, tech-savvy audience

#RestaurantInnovation #DigitalMarketing #BrandEngagement

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