What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discover...
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What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discover...
Embracing the New Omnichannel Retail Landscape with Spark Strategy
The Retail Journey
25 minutes
1 year ago
Embracing the New Omnichannel Retail Landscape with Spark Strategy
Discover the transformative power of an integrated store and online strategy as we explore the journey with Reid Thornton and Adam McFain, the brilliant minds behind Spark Strategy. From their serendipitous beginnings at Walmart to the innovative solutions they crafted for the retail giant, Reid and Adam share about the transformative power of an integrated store and online strategy. Reid recounts a chance encounter with Walmart's chief merchant that led him to Arkansas, while Adam reflects o...
The Retail Journey
What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discover...
