What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discover...
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What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discover...
From Dorm Room to Digital Retail Revolution: The Retail Journey with Brad Godwin
The Retail Journey
45 minutes
4 months ago
From Dorm Room to Digital Retail Revolution: The Retail Journey with Brad Godwin
What if there was a "third place" in retail media that went beyond product pages and high-level brand communications? Brad Godwin, SVP of CPG Partnerships at Breaktime Media, reveals how brands can create meaningful connections with shoppers through personalized digital experiences. The retail landscape is evolving rapidly, with value now encompassing far more than just price. Today's consumers seek experiences, trust, and relationships with brands. Breaktime Media addresses this by building...
The Retail Journey
What happens when the keen eye of a museologist meets the ancient craft of rug-making? The answer lies in the remarkable journey of Shailen Smith, CEO of Raj Group, a heritage brand with roots stretching back to 1939 in the historic city of Panipat, India. "When an archaeologist's job is over, the museologist's job begins," explains Smith, whose unique background brought fresh perspective to a centuries-old craft. Initially arriving to document weaving as an artistic practice, Smith discover...
