Asia’s retail landscape is evolving faster than anywhere else on Earth—and this episode brings you the inside view.
Host Alex Rezvan sits down with Ryf Quail, Managing Director of NRF APAC, and Low Ngai Yuen, former Chief Merchandise & Marketing Officer at AEON Malaysia, board member at GDEX and OCK Group, and award-winning creative leader, to explore:
• The rise of Chinese retail expansion across Southeast Asia
• Why super apps like Grab, WeChat, and Alipay are reshaping loyalty and payment ecosystems
• How influencer marketing is evolving into a listed industry
• The future of responsible sourcing and supply chain transformation
• The intersection of culture, experience, and intelligence in modern retail
Yuen also shares her vision for empowering women through her NGO WOMENgirls and reflects on storytelling, sustainability, and digital creativity.
This is Asia’s story—fast, mobile-first, and deeply human.
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💬 Which of these trends do you think will shape the future of retail the most — and why? Share your thoughts in the comments below!
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⏱️ Timestamps
00:00 – Intro & Credits
00:42 – Who is Low Ngai Yuen? From AEON to advocacy
01:24 – Ryf Quail on APAC retail trends
03:09 – China’s new retail push across Southeast Asia
05:28 – Super Apps: Asia’s loyalty revolution
08:30 – The data debate: Online vs offline insight
10:06 – Malaysia’s influencer IPO: Content as capital
11:18 – Gen Z and the content-driven retail economy
13:13 – AI, authenticity & responsible storytelling
13:55 – Sustainable sourcing: Raising regional standards
17:15 – Rethinking corporate responsibility in Asia
18:10 – Menopause retail & social innovation
18:51 – Alex on culture, experience, and intelligence
19:30 – Final reflections from Ryf
19:55 – Outro & thank-yous
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