Alex Rezvan and Jill Dvorak (NRF) open with Rosalía’s “Berghain” — a genre-bending track with Björk and Yves Tumor that shows how culture still drives commerce. Then come the hard numbers: Amazon’s plan to cut ≈ 30 000 corporate jobs (Reuters) and what it signals for hybrid work, efficiency, and morale.
Next, Calvin Klein’s Reels-first storytelling proves how emotional minimalism beats perfection in branding. They examine TikTok’s potential $14 billion Oracle-led divestment, and what a new owner could mean for algorithms and Shop visibility.
Holiday season brings optimism with JCPenney’s “It’s What They Thought That Counts” campaign — reframing value around thoughtfulness — and finally Primark’s accelerating U.S. expansion, where tactile, affordable retail wins against fast-fashion fatigue.
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💬 Which of these trends do you think will shape the future of retail the most — and why? Share your thoughts in the comments below!
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🔗 References:
Calvin Klein Reels: https://www.instagram.com/calvinklein/reels/
JCPenney Holiday Campaign: https://corporate.jcpenney.com/2025/10/28/jcpenney-reminds-america-that-this-holiday-season-its-what-they-thought-that-counts/
Primark U.S.: https://www.primark.com/en-us
Amazon Cuts (Reuters): https://www.reuters.com/business/world-at-work/amazon-targets-many-30000-corporate-job-cuts-sources-say-2025-10-27/
TikTok for Business: https://ads.tiktok.com/business/en-US
Rosalía “Berghain” official video: https://www.youtube.com/watch?v=htQBS2Ikz6c
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⏱️ Timestamps
00:00 – Welcome & intro
00:00:34 – Rosalía “Berghain”: culture sets the shelf 👉 Watch video
00:04:23 – Amazon targets ≈ 30 000 corporate cuts (Reuters) → article
00:06:26 – Calvin Klein | Storytelling through Reels → instagram.com/calvinklein/reels/
00:08:13 – TikTok | The algorithm in the spotlight → ads.tiktok.com/business/en-US
00:09:45 – JCPenney | “It’s What They Thought That Counts” → corporate.jcpenney.com release
00:11:56 – Primark | Value retail’s American rise → primark.com/en-us
00:14:21 – Wrap & sign-off
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