004: How Pilgrim Canada Makes Millions Selling Jewelry to Repeat Customers w/ Simon Paquin

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The Retention Road

Deb Mukherjee

8 episodes

4 months ago

100% unfiltered, tactical Retention advice for eCommerce and DTC brands from those who have "been there, and done that." We help you serve & maintain your current customers you spent so much money on acquiring with paid ads to increase lifetime value and customer satisfaction.

All content for The Retention Road is the property of Deb Mukherjee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

004: How Pilgrim Canada Makes Millions Selling Jewelry to Repeat Customers w/ Simon Paquin

The Retention Road

46 minutes

2 years ago

004: How Pilgrim Canada Makes Millions Selling Jewelry to Repeat Customers w/ Simon Paquin

Deb Mukherjee and Simon Paquin (CMO at Pilgrim Canada) discuss how he became the CMO at Pilgrim and how he got his start in eCommerce by building a coffee brand during the pandemic. He goes into how Pilgrim Canada works as a licensed distributor, how trends influence their products and how they stay ahead of the curve by making Gen Z focused products. Simon shares how Pilgrim uses being a retailer to their advantage as well as their Facebook, Email & SMS strategy for customer retention.

SHOW NOTES

Introduction
Simon’s coffee brand
What is Pilgrim Canada’s retention strategy?
How does Pilgrim get customers to return and buy more jewelry?
How Pilgrim does SMS marketing for at low cost
Pilgrim’s SMS flows and strategy
Bounty
How does Pilgrim use retargeting ads on Facebook?
What is Pilgrim’s email marketing strategy for customer retention?
Top mistakes DTC brands make with retention strategies?
3 Predictions for DTC customer retention

CONNECT WITH SIMON PAQUIN

🌐 Website: https://pilgrim.ca/

🌐 Personal Website: http://simonpaquin.com/

🐦 Twitter: https://twitter.com/seempaq

📸 Instagram: https://www.instagram.com/seempaq/

🖇️ LinkedIn: https://www.linkedin.com/in/seempaq/

CONNECT WITH DEB MUKHERJEE

🐦 Twitter: https://twitter.com/debgotwired

📸 Instagram: https://www.instagram.com/debgotwired/

🖇️ LinkedIn: https://www.linkedin.com/in/debgotwired/

💜 Leave a review on Apple Podcasts

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🟢 Leave a rating on Spotify

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Thanks for listening!