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The Rev up
Ben Shipley - Chief Growth Officer at Trust The Process
25 episodes
5 months ago
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
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Marketing
Business,
Entrepreneurship
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All content for The Rev up is the property of Ben Shipley - Chief Growth Officer at Trust The Process and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
Show more...
Marketing
Business,
Entrepreneurship
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S1E14 | Event Marketing Demystified: Measuring Impact & Maximising Returns! | Sian Jenkins
The Rev up
1 hour 13 minutes
2 years ago
S1E14 | Event Marketing Demystified: Measuring Impact & Maximising Returns! | Sian Jenkins

Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.

 

But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔


In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game. 


Key Takeaways:


🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.

🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.

💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.


Are you ready to revolutionise your event marketing? 


Connect With Us:


Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au


Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/


The Rev up
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.