Conversation: What’s Overhyped and Underrated in Revenue today (w/ Todd Busler, CEO of Champify)

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The Revenue Formula

Toni Hohlbein & Raul Porojan

245 episodes

1 week ago

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Management

Business

RSS

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Management

Business

Conversation: What’s Overhyped and Underrated in Revenue today (w/ Todd Busler, CEO of Champify)

The Revenue Formula

56 minutes

2 months ago

Conversation: What’s Overhyped and Underrated in Revenue today (w/ Todd Busler, CEO of Champify)

AI SDRs, pipeline starvation, and overhyped tools dominate today’s revenue conversations. But how much of it actually works in practice?

Toni sits down with Todd Busler, CEO of Champify, to cut through the noise. They dig into the reality of AI in sales, the pressure to chase shiny tools, and why short-term thinking is breaking go-to-market strategy. Todd also shares the underestimated challenges of founding a company and where he sees real opportunities for growth.

(00:00) - Introduction
(01:11) - Todd's Journey to Founding Champify
(06:48) - Challenges in Go-to-Market Strategies
(10:44) - The Reality of AI SDRs
(13:42) - Cost-Cutting with AI
(18:11) - Jason Lemkin's AI Insights
(21:14) - Overhyped Tools?
(26:45) - The Short-Term Pressure in Go-to-Market
(30:27) - Zombie Unicorns and Market Realities
(32:05) - Trends in Cold Calling and Power Dialers
(34:42) - The Rise of In-Person Events
(36:50) - Navigating the Confusing Tooling Landscape
(42:02) - The Challenges of Starting a Company
(47:18) - The Pressure of Venture Capital
(54:42) - Closing Thoughts
(56:00) - Next Week: Antoine Fort, CEO of Qobra