Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)

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The Revenue Formula

Toni Hohlbein & Raul Porojan

245 episodes

1 week ago

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

Management

Business

RSS

All content for The Revenue Formula is the property of Toni Hohlbein & Raul Porojan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)

The Revenue Formula

56 minutes

2 months ago

Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)

Automation and cheap data turned outbound into spam and Google’s new rules are shutting the door on mass email. AI only made the noise louder.

In this episode we break down how the predictable-revenue model collapsed, why reply rates keep falling, and why phone calls and research-driven outreach are proving more effective. JB Daguené, founder and CEO of Evergrowth, explains how his team uses AI digital colleagues to help sales teams start real conversations instead of just firing off sequences.

(00:00) - Introduction
(01:05) - JB's Journey with Trustpilot
(04:04) - The Early Days of E-commerce and Customer-Centric Sales
(14:37) - The Impact of Predictable Revenue
(17:47) - The Rise of SDRs and Data Challenges
(18:53) - How did we get here?
(21:57) - Automation, AI and Pipeline Management
(24:40) - The SDR Playbook
(26:57) - Challenges with Tools and Silos
(29:17) - Google's Crackdown on Email Spam
(33:04) - The Resurgence of Phone Calls
(35:48) - Evergrowth's AI Tool
(37:58) - Understanding Agentic Workflows
(45:47) - Avoiding AI Hallucinations
(53:55) - Wrapping up
(55:51) - Next Week: Chris Walker on Frequency