This conversation with Sanjay Verma will challenge every growth leader's thinking. Sanjay is the Managing Director at Alix Partners and the Global Leader of the Digital Innovation Practice. Sanjay shares his experience driving performance improvement and digital innovation at Alix Partners, helping clients navigate disruptions, improve performance, and identify new markets and revenue streams. His first revenue rule: Be 10x better than competitors to create lasting impact in the market.   Sanjay’s Revenue Rules: Be 10x better than the competition Only the paranoid survive.   Follow Sanjay on LinkedIn: https://www.linkedin.com/in/sanjayvermaiitk   Where you can listen: Spotify: https://open.spotify.com/episode/0YVgfFTo8fZwgnuSOM8XAS?si=4319ac0f5ff34c81 iTunes: https://podcasts.apple.com/us/podcast/the-revenue-hustle/id1538449270?i=1000648395325 YouTube: https://youtu.be/sGj-wEyRGoo