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We are joined by Sondra Imperative, most recently the Vice President of Brand Strategy and Marketing at Blue Cross Blue Shield Association and currently the founder of Persistent Courage. Sandra shares her unique insights into effective leadership, emphasizing the importance of putting people first—employees, customers, and suppliers—to drive profits. She also encourages leaders to get out and talk to customers, staff, and teammates to show you generally care about them and understand what improvements or issues they see inside the business.
Sandra's Revenue Rules:
People equals profits.
Leaders need to have the persistent courage to get up and get out.
Follow Sandra on LinkedIn:
https://www.linkedin.com/in/sondraimperati/
Where you can listen:
Spotify: https://open.spotify.com/episode/4GDj9vY8741i95nzvyZn9T?si=25313c1841ff4a25
iTunes: https://podcasts.apple.com/us/podcast/the-revenue-hustle/id1538449270?i=1000666014298
YouTube: https://youtu.be/w6DSKl-ys0g
