The BDR or SDR role is typically how we start our career in Tech Sales. We learn the importance of prospecting and built our foundation in sales in this role.

While there are perks of remaining as a BDR/SDR, many may want to move on to an AE role, where closing deals & revenue is their new KPI.

However, many find themselves stuck in the BDR/SDR role, either because they have no opportunity in their current organisation or because other organisations may not be willing to give them a shot as an AE without prior experience.

In this episode, we have Shawn Goh, who started his Tech Sales career as an Enterprise SDR in Workday but subsequently became an Enterprise AE in his next role.

He shares his journey and the things he did during his time as an SDR that got him the opportunity to jump into an AE role immediately.


If you want to connect with Shawn, the best way to reach him is via LinkedIn - https://www.linkedin.com/in/shawngwj/

Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/