Are you planning to pursue technology sales as a career?

An excellent way to start would be to look at resources online and get an idea of what you can expect in the role daily.

You would likely come across the Sales Development Representative (SDR) role and notice that it's a good starting point to break into the world of technology sales (Mainly SaaS).

Some of these resources may even share tips or advice on succeeding in the SDR role.

While most of these tips and advice are valid, they don't consider multiple factors that make the role slightly different within the ASEAN / APAC region.

In my time as an SDR myself, I've learned some of these through personal experiences & through conversations with others, and this episode is to shed light on these lessons learned.


Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/

Check out Salesloft's article on the history of Sales Development: https://salesloft.com/resources/blog/brief-history-sales-development/