As an SDR/BDR, having a good territory plays a part in your success.

But imagine being given a territory where you're unfamiliar with their culture, traditions, business ecosystem & language.

Augustine faced that when he first joined Mulesoft. As a Singaporean who spoke mainly English, he had to prospect into the Greater China Region.

This meant learning the right way to pronounce the common terms, understanding the best channels to utilize (Hint: LinkedIn isn't the best!), and many more!

Furthermore, he had to deal with the same quotas as other reps with better and more mature territories.

Despite all that, Augustine got promoted to a Senior Account Development Executive (Senior SDR) recently.

Hear about his journey in this episode, and learn what steps he took to ensure success & what motivated him to continue striving forward despite the hardship.


If you want to connect with Augustine, the best way to reach him is via LinkedIn - https://www.linkedin.com/in/augustinethia/.

Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/