Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

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The RevOps & ABM Alignment

Romeo Mann

36 episodes

9 months ago

Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

All content for The RevOps & ABM Alignment is the property of Romeo Mann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

The RevOps & ABM Alignment

59 minutes

1 year ago

Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

In this episode, Romeo chats with Jan Zborowski, CEO of SoftwareMill, about how they shaped their go-to-market strategy with customer insights and market research. They also discuss the role of organic content in business growth, the future of AI, and the importance of building strong partnerships.

HIGHLIGHTS:
00:00 Intro and background
02:00 The evolution of Software Mill
09:40 The influence of business people on technical decisions
15:11: Building a new strategy
19:24 Hiring a Chief Growth Officer
29:17 The challenges of hiring in a specialized field
31:00 The importance of networking
33:26 Understanding the market
36:40 Investing in sales and partnerships
40:38 Specializing in new areas of technology
45:17 The power of content marketing
48:39 The future of the tech market

Connect with Jan Zborowski

LinkedIn | Webpage

Connect with Romeo Mann:

LinkedIn | Webpage

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This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.