Intent-Based RevOps Framework (with Darren Fay, Sr. Director of RevOps at Henry Schein One)

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The RevOps & ABM Alignment

Romeo Mann

36 episodes

9 months ago

Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

All content for The RevOps & ABM Alignment is the property of Romeo Mann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Intent-Based RevOps Framework (with Darren Fay, Sr. Director of RevOps at Henry Schein One)

The RevOps & ABM Alignment

32 minutes

1 year ago

Intent-Based RevOps Framework (with Darren Fay, Sr. Director of RevOps at Henry Schein One)

In this episode, Darren Fay introduces the Intent-Based Revenue Ops framework with its four pillars explaining how this approach makes RevOps people a business strategic partners, rather than just a support role.

HIGHLIGHTS:
00:00 Intro and Background
02:31 Intent-Based Revenue Ops Framework
06:24 Change Management
13:43 The Power of Well-Defined Mission Statement
16:15 Driving Impact with Intent-Based RevOps
25:28 Skills and Competencies for RevOps Team

Learn more about the Intent-Based Revenue Ops Framework here:

https://www.peakrevops.com/blog/intent-based-revenue-operations-maximize-your-revenue-operations-teams-impact

Connect with Darren Fay

LinkedIn | Webpage

Connect with Romeo Mann:

LinkedIn | Webpage

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This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

We dive into your strategies and CRM, identify growth levers and launch integrated campaigns to grow a pipeline that converts into revenue.