GTM expert Jill Rowley explains the "Nearbound" - a new GTM on the block focused on building partnerships with the companies that your customers already work with to drive joint growth. You'll learn about moving from aggressive growth to more sustainable ways of driving revenue and how GTM strategies have evolved.
HIGHLIGHTS:
00:00 Intro and background
06:29 Partnerships in modern GTM
13:22 Nearbound strategy
27:32 Sales and marketing alignment
48:49 Partnerships for sustainable growth
Connect with Jill Rowley
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.