Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)

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The RevOps & ABM Alignment

Romeo Mann

36 episodes

9 months ago

Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

All content for The RevOps & ABM Alignment is the property of Romeo Mann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)

The RevOps & ABM Alignment

1 hour 23 minutes

1 year ago

Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)

In this episode, Anna Nadeina discusses the challenges SaaS companies face in "the profitable growth" era, sharing insights from interviews with founders. She also explains how SaaS Group supports its companies.

HIGHLIGHTS:
00:00 Intro
03:19 What is SaaS Group
15:56 SaaS market trends
21:50 Niching down for SaaS
25:07 Founders' mental health, AI, growth
39:00 Exploring SaaS niches
46:00 Targeting the US market
48:09 Cultural differences in GTM
59:31 Should everyone have a podcast?
01:12:51 Anna's recommendations

Connect with Anna Nadeina

LinkedIn | Webpage

Connect with Romeo Mann:

LinkedIn | Webpage

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This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.