Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)

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The RevOps & ABM Alignment

Romeo Mann

36 episodes

9 months ago

Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

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Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)

The RevOps & ABM Alignment

59 minutes

1 year ago

Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)

Launching GTM Ops requires a strategic first step. Confused about where to start? Romeo chats with Roee Hartuv from Winning by Design about how to set up and improve GTM operations by creating a clear data model to track the customer journey.

HIGHLIGHTS:
00:00 Intro
03:01 Product Market Fit vs Go-To-Market Fit
08:30 Implementing GTM Ops
26:41 GTM Ops for B2B SaaS Companies
28:24 Revenue architecture
37:13 Growth challenges and strategies
45:13 Business algorithm for growth

Connect with Roee Hartuv
LinkedIn | Webpage

Connect with Romeo Mann:

LinkedIn | Webpage

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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.