What drove the shift from SalesOps to RevOps? What are the key functions in RevOps and how do they evolve with company growth? When should a company start RevOps and what are the initial steps?
Romeo Mann sits down with Carol Chen, VP of Revenue Operations, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and background
04:22 How SalesOps shifted to RevOps
07:17 When to implement RevOps
10:22 Focus areas in RevOps
16:49 RevOps blueprint
19:33 Internal RevOps vs Agency
23:01 Pre-IPO and Post-IPO dynamics
25:52 Shift from growth at any cost to retention
29:59 Tools consolidation and ROI
33:58 Investing in RevOps
35:28 How ABM aligns with RevOps
42:32 RevOps Inspirations and resources
Connect with Carol Chen:
Connect with Romeo Mann:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.