Over the past year, I’ve noticed a growing confusion among marketers and sales professionals about the different types of email tools—and it’s leading to serious consequences.

In this video, I delve into the two main types of sales and marketing email tools: 1:many and 1:1. Understanding the distinction isn’t just technical—it’s essential for protecting your email domain reputation and ensuring your messages reach the intended audience.

🔍 In this episode we discuss:

• What are 1:many email tools and how they work
• What are 1:1 email tools and how they work
• How email providers like Gmail and Outlook filter your messages—and how to land in the Primary tab
• How you could jeopordize your personal email deliverability without even realizing it  
• Key things you need to do to maintain compliance and avoid getting flagged as spam

Don’t let a simple misunderstanding derail your marketing efforts. If you’re sending emails—whether to one person or one million—you need to see this.

Hit play to safeguard your email operations and boost your campaign success. 👊