Ever run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR qualification to Account Executive handoff.
We cover topics such as:
Give this episode a listen and learn how to better work with your colleagues on the sales team so that you can all win together. 🤘