Marketing leaders are caught in a perfect storm: shrinking budgets, rising expectations, and an avalanche of AI promises. Everyone's talking about AI transformation, but few are clear on where it actually belongs in their marketing strategy.
In this episode, we sit down with Brian Schmid fresh from MAICON, the premier AI conference for marketers, to cut through the noise. Brian shares what's actually working in AI implementation and introduces a critical framework every CMO needs: the distinction between Strategic (Core) and Operational (Support) marketing work.
The conversation reveals a counterintuitive truth: AI isn't here to do your strategic thinking—it's here to free you up to do more of it. We explore how smart marketing teams are using AI to automate operational drag (content production, reporting, campaign execution) while protecting and amplifying the strategic work that truly differentiates their business (positioning, messaging, account selection).
You'll discover practical frameworks for auditing your team's work, real-world examples from companies getting AI right, and a clear path to implementation that starts small and scales smart. This isn't about replacing marketers with machines—it's about building a revenue engine where humans focus on what humans do best, and AI handles the rest.
Guest:
Brian Schmid, InvertaLinkedIn Profile https://www.linkedin.com/in/brianschmid/
Resources / Links:
Invera’s AI Marketing Services: https://www.inverta.com/services/ai-consulting-pilot-governance-rollout
Inverta’s AI Resources: https://www.inverta.com/resources-category/artificial-intelligence
2024 Post-MAICON Episode: https://www.inverta.com/resources/ai-marketing-trends-2024