AI Transformation in B2B Marketing for 2025

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The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

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Marketing

Business

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AI Transformation in B2B Marketing for 2025

The RevRoom

53 minutes 25 seconds

7 months ago

AI Transformation in B2B Marketing for 2025

In this episode of The RevRoom, host Rachel Bryant welcomes back Brian Schmid, Inverta's AI Practice Lead, to discuss how AI is transforming B2B marketing in 2025. Building on their October 2024 conversation, they'll explore how AI tools have evolved, share practical implementation strategies from Inverta's own experience, and provide actionable guidance for marketing leaders. The discussion will focus on aligning AI with business objectives, driving team adoption, measuring impact, and navigating the evolving technological landscape—all with real-world examples from Inverta's client work and internal initiatives.

https://www.linkedin.com/in/brianschmid/