Avoid the YAWNS 🥱: Creative That Gets Noticed And Gets Results

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The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

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Marketing

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Avoid the YAWNS 🥱: Creative That Gets Noticed And Gets Results

The RevRoom

52 minutes 39 seconds

6 months ago

Avoid the YAWNS 🥱: Creative That Gets Noticed And Gets Results

Most B2B marketing budgets are flat or shrinking, forcing teams to make tough decisions about where to invest. This episode challenges conventional thinking by arguing that creative excellence isn't a luxury line item but a strategic necessity. Through the lens of Inverta's partnership with creative agency Fenwick, we'll explore how thoughtful, problem-focused creative can transform marketing effectiveness even with limited resources.

Chris Gillespie - CEO and Creative Director at Fenwick (https://www.fenwick.media/)

LinkedIn Profile https://www.linkedin.com/in/christophermatthewgillespie/

Jessica Fewless - Sr. Director of Partnerships and Demand Generation at Inverta

LinkedIn Profile https://www.linkedin.com/in/jfewless/