Overview: B2B marketing has fundamentally changed, but most teams are still stuck playing "spray and pray" with their content strategy. While everyone's talking about AI writing tools, the companies actually winning are building systematic content workflows that respond to buyer signals, not marketing calendars.

In this episode, we go deep with practitioners who've cracked the code on AI-powered content that drives real revenue. You'll hear how one company grew their ChatGPT referral traffic from under 5% to over 20% in just nine months by completely reimagining their content team structure and processes.

We explore the emergence of the "content engineer" role, the critical shift from SEO to GEO (Generative Engine Optimization), and why your traditional nurture sequences are dead. Plus, you'll get a practical roadmap for transforming your content operations without overwhelming your existing team.

This isn't another conversation about AI writing better blogs. This is about building content systems that actually move the revenue needle.

Perfect for: Content marketers, demand gen managers, marketing ops professionals, and CMOs looking for tactical implementation guidance on AI-powered marketing workflows.

Brian Schmid, Inverta

LinkedIn Profile https://www.linkedin.com/in/brianschmid/ 

James Lamberti, CMO Georgian

LinkedIn Profile https://www.linkedin.com/in/jameslamberti/ 

Resources / Links:

Invera’s AI Marketing Services: https://www.inverta.com/services/ai-consulting-pilot-governance-rollout 

Inverta’s AI Resources: https://www.inverta.com/resources-category/artificial-intelligence 

Georgian AI Lab Research: https://georgian.io/ai-lab/research/