How Strategic Campaign Planning Transforms Marketing Teams

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The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

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Marketing

Business

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How Strategic Campaign Planning Transforms Marketing Teams

The RevRoom

40 minutes 59 seconds

8 months ago

How Strategic Campaign Planning Transforms Marketing Teams

In this RevRoom episode, Kelly Santos of Intelex Technologies shares how strategic campaign planning transformed her marketing team from creating disconnected content pieces to developing integrated, buyer-aligned campaigns. She reveals how this process not only improved marketing outcomes but strengthened team dynamics by establishing clear roles and shared goals. Kelly's journey demonstrates that building a strong campaign foundation is essential before implementing advanced strategies like ABM, offering practical insights for marketing leaders trying to achieve more with constrained resources.

KELLY SANTOS, VP, DEMAND GENERATION AND FIELD MARKETING @ INTELEX

LinkedIn Profile https://www.linkedin.com/in/kellyjsantos/