Making Influencer Marketing Work for B2B

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The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

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Marketing

Business

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Making Influencer Marketing Work for B2B

The RevRoom

49 minutes 11 seconds

5 months ago

Making Influencer Marketing Work for B2B

This episode of The RevRoom explores how B2B companies can successfully implement influencer marketing strategies, featuring insights from Madhav Bhandari of Storylane. The conversation traces Storylane's journey from complete beginners to running a successful B2B influencer program generating 700K monthly impressions. We unpack the challenges of building an influencer program without an established playbook, reveal their two-tiered approach to influencer types, and discuss how they measure success and integrate this channel with their broader marketing strategy.

Madhav Bhandari - VP of Marketing at Storylane

LinkedIn Profile https://www.linkedin.com/in/madhavbhandari/