Part 1: From MQLs to Revenue - The Power of the MQA and a Buying Group Strategy

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6e/a9/00/6ea900a7-aeb8-a005-8e7e-03e751690d45/mza_13077803693987804621.jpg/600x600bb.jpg

The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

Marketing

Business

RSS

All content for The RevRoom is the property of Inverta Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41570003/41570003-1725652210262-a78bf3ff0b59a.jpg

Part 1: From MQLs to Revenue - The Power of the MQA and a Buying Group Strategy

The RevRoom

36 minutes 53 seconds

9 months ago

Part 1: From MQLs to Revenue - The Power of the MQA and a Buying Group Strategy

Part 1 of 2

In this episode of the RevRoom, we explore the revolutionary shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and buying groups with Jeremy Schwartz from Palo Alto Networks. Jeremy shares his team's journey in transforming their marketing approach, breaking down traditional silos, and achieving measurable improvements in pipeline and revenue generation. This episode offers both strategic insights for leadership buy-in and tactical implementation guidance for B2B marketing teams considering this transition. This episode combines strategic vision with practical implementation details, backed by real data and results from a major enterprise implementation. It addresses both the "why" and the "how" of marketing transformation, making it valuable for both strategic leaders and tactical implementers.

JEREMY SCHWARTZ, SR. MANAGER, GLOBAL LEAD MANAGEMENT & STRATEGY @ PALO ALTO NETWORKS

LinkedIn Profile:https://www.linkedin.com/in/jeremysethschwartz/