The ABM-Customer Advocacy Alliance That Drives Revenue

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The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

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Marketing

Business

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The ABM-Customer Advocacy Alliance That Drives Revenue

The RevRoom

50 minutes 48 seconds

7 months ago

The ABM-Customer Advocacy Alliance That Drives Revenue

In this episode of The RevRoom, host Rachel Bryant speaks with David Coates and Ivonne Smith from Forter about their innovative approach to combining customer advocacy with account-based marketing. They share how their strategic partnership between teams has created a powerful growth engine that drives larger deals, faster closings, and creates a flywheel of customer advocates eager to help win new business. Through real-world examples and practical insights, they demonstrate how B2B organizations can implement similar approaches without massive budgets, instead focusing on creating authentic connections between prospects and successful customers.

David Coates - Customer Advocacy leader at Forter

LinkedIn Profile https://www.linkedin.com/in/david-coates-3596282/

Ivonne Smith - Director of ABX at Forter

LinkedIn Profile https://www.linkedin.com/in/ivonne-smith-4a5a533/