The Evolution of Customer Marketing From Advocacy to Revenue Engine

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The RevRoom

Inverta Marketing

29 episodes

1 week ago

The RevRoom: where marketing leaders and innovators share their secrets to driving growth and maximizing impact. Join us each episode as we dive deep into the strategies and insights of top CMOs and thought leaders, uncovering the tactics that transform ideas into revenue. Whether you're a seasoned marketer or an aspiring leader, The RevRoom is your go-to source for actionable advice and industry trends. Let's unlock the potential of your marketing strategies together!

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Marketing

Business

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The Evolution of Customer Marketing From Advocacy to Revenue Engine

The RevRoom

43 minutes 1 second

10 months ago

The Evolution of Customer Marketing From Advocacy to Revenue Engine

In this episode of The RevRoom, we explore how customer marketing has transformed from a traditional advocacy function into a critical revenue-driving component of modern B2B organizations. Our guest shares real-world insights on building effective partnerships between marketing and customer success teams, leveraging data for better customer outcomes, and scaling customer marketing programs efficiently. Through practical examples and actionable strategies, listeners will learn how to evolve their customer marketing approach to drive retention, expansion, and sustainable growth.

BRITTNEE DAWSON, DIR CUSTOMER MARKETING @ ALPHASENSE

LinkedIn Profile https://www.linkedin.com/in/brittneedawson/