In this podcast, Rich dives into the art of transforming your info product business by leveraging the power of full stack marketing. We discuss a three-phase approach that begins with identifying high-impact opportunities, fixing them up, and driving traffic. Learn the importance of specifying your target Ideal Customer Profile (ICP) and the critical elements of a successful offer. Explore how to create enticing introductory offers and upsell strategies while focusing on retention. Join us as Rich also talks about the importance of working with the right clients and the different types of marketers you can work with. Discover how you can create a sustainable business model by being strategic and persistent in your marketing efforts. Whether you're a seasoned info product creator or a newbie, this episode will provide you with valuable insights and actionable strategies to elevate your info product business and maximize your revenue potential. Apply to one of our Freelance Lab Cohorts. https://richandniche.com/labs