Money doesn’t scale until identity does. Rich Somers sits down with Joe Moffet for a grounded conversation on why mindset—not tactics—is the real lever behind financial growth. Joe breaks down how most people sabotage themselves before they ever get started, why identity precedes income, and how shifting the way you see yourself changes the way you show up in business, investing, and life. The discussion dives into the mental traps that keep people stuck in the 9–5, why listening to the wrong...
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Money doesn’t scale until identity does. Rich Somers sits down with Joe Moffet for a grounded conversation on why mindset—not tactics—is the real lever behind financial growth. Joe breaks down how most people sabotage themselves before they ever get started, why identity precedes income, and how shifting the way you see yourself changes the way you show up in business, investing, and life. The discussion dives into the mental traps that keep people stuck in the 9–5, why listening to the wrong...
Yacht Podcast: He's Worked w/ Top Creator Shelby Sapp and THIS is his biggest Secret to Scaling Your Brand in 2026 | Briar Cochran E439
The Rich Somers Report
18 minutes
2 weeks ago
Yacht Podcast: He's Worked w/ Top Creator Shelby Sapp and THIS is his biggest Secret to Scaling Your Brand in 2026 | Briar Cochran E439
Most creators chase growth. The ones who actually scale build systems, discipline, and leverage behind the scenes. Rich Somers sits down with Brair Cochran, who’s worked closely with top creator Shelby Sapp, to break down what really drives brand scale heading into 2026—and why most people are focusing on the wrong levers. From audience growth and content strategy to positioning, partnerships, and long-term brand equity, this conversation cuts through surface-level tactics and gets into what ...
The Rich Somers Report
Money doesn’t scale until identity does. Rich Somers sits down with Joe Moffet for a grounded conversation on why mindset—not tactics—is the real lever behind financial growth. Joe breaks down how most people sabotage themselves before they ever get started, why identity precedes income, and how shifting the way you see yourself changes the way you show up in business, investing, and life. The discussion dives into the mental traps that keep people stuck in the 9–5, why listening to the wrong...
