The Rise - The Community Content Marketing Show features conversations with the leading thinkers in the marketing, technology, business and commerce space to help you understand ways to leverage content from the community you already have to grow. Grow sales. Grow revenue. Grow retention. Grow awareness. Grow affinity. Grow brand health.
We think tapping into the power of your own community is a smarter, efficient and faster way than spending money on expensive production and digital advertising to reach people who don’t know you. And we’ve got the guests, experts, and case studies to prove that.
The Rise - The Community Content Marketing Show is a production of CIPIO.ai, the leading Community Content Marketing (CCM) software solution provider. Learn more at CIPIO.ai.
All content for The Rise - The Community Content Marketing Show is the property of CIPIO.ai and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Rise - The Community Content Marketing Show features conversations with the leading thinkers in the marketing, technology, business and commerce space to help you understand ways to leverage content from the community you already have to grow. Grow sales. Grow revenue. Grow retention. Grow awareness. Grow affinity. Grow brand health.
We think tapping into the power of your own community is a smarter, efficient and faster way than spending money on expensive production and digital advertising to reach people who don’t know you. And we’ve got the guests, experts, and case studies to prove that.
The Rise - The Community Content Marketing Show is a production of CIPIO.ai, the leading Community Content Marketing (CCM) software solution provider. Learn more at CIPIO.ai.
Belonging to the Brand – The Business Case for Community as a Marketing Strategy
The Rise - The Community Content Marketing Show
24 minutes
2 years ago
Belonging to the Brand – The Business Case for Community as a Marketing Strategy
If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.
Welcome to The Rise, The Community Commerce Marketing Show.
We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. At the core of all that, of course, is the focus on community. No one knows that topic better than Mark Schaefer. His new book Belonging to the Brand is a treatise on why and how community is the last great marketing strategy. So if you’re looking for the WHY of community commerce marketing, you’re going to hear a lot of it today from Mark Schaefer. Get ready to take some notes.
Mark also has an active blog and community you can find on his website at Businesses Grow and hosts the Marketing Companion podcast.
Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts.
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The Rise - The Community Content Marketing Show
The Rise - The Community Content Marketing Show features conversations with the leading thinkers in the marketing, technology, business and commerce space to help you understand ways to leverage content from the community you already have to grow. Grow sales. Grow revenue. Grow retention. Grow awareness. Grow affinity. Grow brand health.
We think tapping into the power of your own community is a smarter, efficient and faster way than spending money on expensive production and digital advertising to reach people who don’t know you. And we’ve got the guests, experts, and case studies to prove that.
The Rise - The Community Content Marketing Show is a production of CIPIO.ai, the leading Community Content Marketing (CCM) software solution provider. Learn more at CIPIO.ai.
