It's tough out there! So, in this episode, we are going to be exploring how the digital economy is changing for businesses and how governments are getting involved to help. Well, good governments, that is! But why should online retailers get government assistance? And what sort of assistance should they be offered? And are there any countries that are doing it right?

International shopper experience expert, Kevin Moore, shares his findings through his research and talking to numerous retailers around the world. 

And with retailers now getting locked down for a second or even third time, moving online successfully is potentially their only way to survive. A lot of livelihoods now depend on it! 

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