Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Cathy on Content: Adobe, Semrush, and Practice vs Insanity
The Rockstar CMO F'in' Marketing Podcast
33 minutes
1 month ago
Cathy on Content: Adobe, Semrush, and Practice vs Insanity
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.
In this episode, they discuss:
Cathy’s industry analyst perspective on Adobe's potential acquisition of Semrush
Practice vs. Insanity - Cathy’s latest research that shares four pieces of advice for meeting the experience expectations of today’s customer across channels.
The “Bear Essentials”, a new content series breaking down content marketing challenges.
If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Mentioned this week:
Adobe to Acquire Semrush (Press Release)
Practice vs. Insanity, it’s a matter of perspective
Bear Essentials: You don't have a content problem; you have a decision problem
Cathy’s firm - Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
