Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.
In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and the rise of new CMS solutions.
As they look ahead to 2026, Cathy hopes for a return to fundamentals, emphasizing the need for structured content operations and the importance of effective content intake processes, as the AI froth hopefully dies down.
If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Cathy McKnight on LinkedIn
Mentioned this week:
Bear Essentials: Content Intake Isn’t Bureaucracy, it’s the Cheapest Form of Sanity
Cathy’s firm - Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
