In times when a growth-at-all-costs mentality, companies funneled as much money as possible into customer acquisition. Retention was always important, but not the primary focus.
But now, as companies get more cautious with their capital, there's a brighter spotlight on customer success and retention. Great customer retention is key to efficient, sustainable growth.
In this episode of The Role Forward, Nick Tarnoff, the VP of Finance at SupportLogic, gets into the importance of customer retention and how to improve it. Nick and our host Joe Michalowski discuss the metrics for retention analysis and some of the challenges with retention.
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Guest-at-a-Glance
💡 Name: Nick Tarnoff
💡 What he does: Nick is the VP of Finance at SupportLogic
💡 Company: SupportLogic
💡 Noteworthy: Nick brings over 15 years of financial leadership experience across technology, e-commerce, and financial services industries, focusing on financial planning and analysis (FP&A), strategic planning, and capital allocation. Most recently, Nick led finance for SAP SuccessFactors, directly supporting C-Suite leaders. He brings a highly collaborative approach to SupportLogic, focusing on designing a streamlined and efficient finance function.
💡 Where to find Nick: LinkedIn l Website
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Additional Resources from SupportLogic
SXLive conference:
SXLive conference & City Tour
https://www.sxlive.com/#rec538138947
Sell to the CFO Webinar:
https://www.supportlogic.com/resources/webinars/how-to-sell-to-your-cfo/