Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
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Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
This show is a proud member of the HubSpot Podcast Network.
RSS 28: The Personal Brand Playbook: Leverage Your Expertise
The Ross Simmonds Show
23 minutes
1 month ago
RSS 28: The Personal Brand Playbook: Leverage Your Expertise
In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn’t just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you.
Key Takeaways and Insights:
Why Personal Branding is Essential Today
- Personal branding gives you leverage in a crowded digital world.
- People buy from people—visibility leads to opportunity.
- Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift.
Step 1: Pick Your Lane
- Choose one expertise you want to be known for and commit to it for 12 months.
- Don’t spread yourself thin across multiple niches.
- Think in terms of outcomes for your dream client or audience.
Step 2: Pick One Platform to Master
- Focus on one channel before expanding.
- LinkedIn: B2B professionals
- X/Twitter: Tech and startup pros
- YouTube: Universal, gold for all creators
- Instagram & TikTok: Consumers, food, fashion, lifestyle
- Reddit & Substack: Targeted niches and long-form content
Step 3: Show, Don’t Just Tell
- Credibility is proven through your work and success, not just your job title.
- Document your wins, share client transformations, and post case studies.
Step 4: Teach—Even If No One’s Watching
- Share your lessons learned, POVs, book summaries, insights—even as a beginner.
- “You only need to be one step ahead of someone to teach them.”
- Consistency matters more than virality.
Step 5: Distribute Everything Thoughtfully
- Just creating isn’t enough—you need to circulate content.
- Convert content between platforms:
— Repurpose tweets as LinkedIn posts
–- Turn blog posts into carousels
— Podcast clips into Reels/Shorts
Step 6: Build Systems That Scale You
- Personal brand works while you sleep when you have systems and assets:
- Evergreen blog content
- Auto-scheduled posts
- Courses, guides, eBooks
- Repurposing and re-sharing your best content
Resources & Tools:
🔗 Distribution.ai
🔗 HubSpot
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The Ross Simmonds Show
Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
This show is a proud member of the HubSpot Podcast Network.
