In this episode of the Rural Homelessness Podcast, host Matt McChlery and CEO of the Ferry Project, Keith Smith, explore the multifaceted issue of rural homelessness. They discuss community perceptions of home, the impact of invisibility on homeless individuals, and the differences between urban and rural homelessness. The conversation highlights the need for comprehensive support systems and addresses the root causes of homelessness, emphasizing that affordable housing alone is not a sufficient solution. Links ferryproject.org.uk Takeaways Home is defined by security, safety, and family. Many people associate homelessness with invisibility and rejection. Rural homelessness is often overlooked compared to urban areas. The stigma surrounding homelessness can lead to feelings of invisibility. Support systems must address both housing and emotional needs. Affordable housing is necessary but not the sole solution. Community awareness is crucial in addressing homelessness. Homelessness can affect anyone, regardless of background. Comprehensive support is needed to tackle the root causes of homelessness. The Ferry Project aims to provide dignity and support to homeless individuals.  Chapters 00:00 Introduction to Rural Homelessness01:03 Defining Home: Perspectives from the Community06:47 Perceptions of Homelessness: Insights and Stereotypes11:10 The Impact of Invisibility on the Homeless16:48 Rural vs Urban Homelessness: A Comparative Analysis21:55 Understanding the Hidden Nature of Rural Homelessness30:51 Addressing the Root Causes of Homelessness35:32 The Importance of Comprehensive Support Systems