Selling with confidence isn’t about being pushy — it’s about people, performance, and purpose.
In this episode of The Rural Sales Show, St John Craner heads across the ditch to Sydney to chat with Yvonne Hilsz, an award-winning sales trainer and coach who helps teams sell with confidence and leaders lead with clarity.
Together, they explore what really drives sales success — from mindset and motivation to coaching, connection, and confidence. Yvonne shares her journey from hospitality to high-performance sales training, revealing how trust, rapport, and great questioning underpin every successful sale.
You’ll learn:
Yvonne and St John unpack the psychology of selling, the art of coaching, and the human side of leadership — lessons that apply whether you’re leading a rural sales team or running your own business.
🎧 Listen now to discover how shifting your mindset and coaching approach can transform how you lead, sell, and build trust with every client.
📌 Resources:
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Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here.
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here.
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Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here.
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For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here.
For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz