Schwartz et al (2002): https://psycnet.apa.org/fulltext/2002-18731-012.pdf Saad, Eba, & Sejean (2009): https://shorturl.at/93SbT The Paradox of Choice (2003): https://shorturl.at/yYIQ1 _______________________________________ If you appreciate my work and would like to support it: https://subscribestar.com/the-saad-truth https://patreon.com/GadSaad https://paypal.me/GadSaad To subscribe to my exclusive content on X, please visit my bio at https://x.com/GadSaad _______________________________________ This clip was posted on November 17, 2025 on my YouTube channel as THE SAAD TRUTH_1940: https://youtu.be/RhWcc1eOhSE _______________________________________ Please visit my website gadsaad.com, and sign up for alerts. If you appreciate my content, click on the "Support My Work" button. I count on my fans to support my efforts. You can donate via Patreon, PayPal, and/or SubscribeStar. _______________________________________ Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.  _______________________________________