Your buyers aren’t searching on Google anymore.
They’re asking ChatGPT, Bard, Claude, and Perplexity and getting one answer that shapes their decision.
In this episode, I break down the shift that most founders and marketers are completely ignoring. The future of content discovery has changed. And if you're not showing up in AI-powered answers, you don’t exist.
You’ll learn:
What AIEO (AI Engine Optimization) actually isWhy optimizing for search engines alone is outdated, and how top SaaS brands are becoming the go-to answer inside AI tools.
Why this shift is a winner-takes-all gameAI tools don’t show a list of ten blue links. They give one trusted answer. If you're not that answer, you're invisible.
How to become the brand AI tools recommendI walk through the six-part strategy we use to help clients build an Authority Engine:
Reverse-engineering your AI presence
Enhancing bios, brand trust signals, and credibility layers
Creating question-based, AI-trainable content
Fixing web presence for AI crawlability
Structuring data with JSON, schema, and citations
Stacking trust with case studies, media mentions, and authority backlinks
Real-world example: One of our clients won a major deal not because of SEO or ads but because they showed up as the most credible option inside ChatGPT.
If you’re serious about owning your category in 2025, it’s time to stop thinking in SEO terms and start building for AIEO.