Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
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Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
465: Enterprise Sales Strategy: Closing Deals in 9 Days | Briq
The SaaS Podcast: Build, Launch & Scale Your SaaS
49 minutes
3 weeks ago
465: Enterprise Sales Strategy: Closing Deals in 9 Days | Briq
Bassem Hamdy helped scale Procore to $100M ARR, but his own startup almost failed when investors forced a pivot. After firing 200 people to regain control, he ignored the "expert" advice and returned to his original vision to build an 8-figure AI automation platform.
In this episode, Bassem (CEO of Briq) reveals why "listening to the customer" often creates a Frankenstein product. Learn how he closes Enterprise deals in just 9 days using a "micro-value" strategy, why he downsized the team to increase revenue per employee, and the danger of selling to corporate Innovation Teams.
🔑 Key Lessons
🐘 The "Elephant" Trap: Why building exactly what customers ask for creates "bandages on bullet holes" instead of a scalable product.
⚡ 9-Day Enterprise Close: The "Land and Expand" strategy that bypasses long procurement cycles by selling micro-value first.
📉 The Failed Pivot: How investor pressure for "Daily Active Users" led to a forecasting tool that nearly killed the company.
🚫 Innovation Teams: Why selling to the "VP of Innovation" is a trap and how to find the real economic buyer (the CFO).
📊 Revenue Per Employee: Why he stopped measuring success by headcount (300 employees) and focused on efficiency (100 employees).
📖 Chapters
Introduction & Welcome
Is AI "Human Replacement" Software?
The "Construction Data Cloud" Idea (And Why It Failed)
Finding the Wrong ICP
The "Agile" Trap: Why most product teams are actually doing Waterfall
The Investor-Forced Pivot to Forecasting
How to Close Enterprise Deals in 9 Days
Selling on "Vision & Value" vs. Features
SaaS Pricing: Moving to Tokenization & Consumption
The Danger of Custom Features & Innovation Teams
The "XY Problem": Digging Deeper into Requests
Why Headcount is a Vanity Metric
This episode is brought to you by:
💖 Gearheart → Book a free strategy session + get 20% off select services
🚀 SaaS Club Launch → Build your SaaS to $10K MRR
Resources:
🎧 Full Show Notes: saasclub.io/465
🎤 Subscribe to the Podcast: saasclub.io/subscribe
💌 Get weekly 5-minute SaaS insights: saasclub.io/email
💡 Join the SaaS Club founder community: saasclub.co/plus
The SaaS Podcast: Build, Launch & Scale Your SaaS
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
