Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
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Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
Pivoting to AI Agents: From $0 to 100K Users | Lindy
The SaaS Podcast: Build, Launch & Scale Your SaaS
44 minutes
5 months ago
Pivoting to AI Agents: From $0 to 100K Users | Lindy
Flo Crivello is the founder and CEO of Lindy, a no-code platform for building AI agents to automate workflows. Before Lindy, Flo built Teamflow, a virtual office platform that raised $50M but ultimately failed when the pandemic ended and remote work habits shifted.
In this episode, Flo reveals how he pivoted from a "dead" $50M startup to building Lindy. He shares his controversial "Build in Public" strategy on Twitter that generated a 70,000-person waitlist before a single line of code was written, why he fired his entire go-to-market team to restart from scratch, and how a single YouTube review catalyzed their growth from "middling" to exponential.
🔑 Key Lessons
📉 The Hard Pivot: How to recognize when your startup is dead (Teamflow) and make the painful decision to pivot, including laying off 50+ people.
🚀 The 70K Waitlist: How Flo used a "Build in Public" strategy on Twitter to generate massive demand before the product existed.
💡 Positioning Strategy: Why positioning Lindy as "The Zapier of AI" (a familiar anchor) worked better than "AI Employee" (a scary new concept).
🛠️ Shipping Ugly: Why you must launch before you are ready (even if the product sends emails to the wrong people) to get true feedback.
🔄 The "Boulder Downhill" Moment: Recognizing the specific signal (Lindy 2.0 launch) that shifted them from pushing uphill to chasing growth downhill.
📖 Chapters
Introduction and Favorite Quotes
Overview of Lindy: No-Code AI Platform
Business Metrics and Team Size
Flo's Background and Team Flow
The Birth of Lindy
Building a Twitter Following
Launching Lindy and Initial Challenges
Iterating and Improving the Product
Advice for Founders: Shipping Early and Making Noise
Customer Reactions to Early Product Issues
Vision vs. Reality: The Gap in Expectations
Positioning the Product in the AI Market
The Turning Point: Lindy 2.0
Navigating Rapid Growth and Competition
Lightning Round: Insights and Advice
This episode is brought to you by:
👉 This episode is sponsored by Mailtrap. Try it at Mailtrap.io — use code THESAASPODCAST for 20% off
Resources:
🎧 Full Show Notes: saasclub.io/450
🎤 Subscribe to the Podcast: saasclub.io/subscribe
💌 Get weekly 5-minute SaaS insights: saasclub.io/email
💡 Join the SaaS Club founder community: saasclub.co/plus
The SaaS Podcast: Build, Launch & Scale Your SaaS
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
