Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
All content for The SaaS Podcast: Build, Launch & Scale Your SaaS is the property of Omer Khan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
SaaS Growth Strategy: From Zero Revenue to 8-Figures | Assembled
The SaaS Podcast: Build, Launch & Scale Your SaaS
54 minutes
2 months ago
SaaS Growth Strategy: From Zero Revenue to 8-Figures | Assembled
Ryan Wang went from 8 months without revenue to building Assembled, an AI platform doing tens of millions in ARR. Here is his hard-won SaaS Growth Strategy.
In this episode, Ryan Wang (CEO of Assembled) shares the gritty details of surviving a tough launch and scaling an enterprise platform. Learn the pivotal moment of finding Product Market Fit when he discovered the exact same color-coded scheduling spreadsheet at Stripe, Grammarly, and Casper. He explains the high-stakes risk of Usage Based Pricing with no minimums, how a data-driven ICP exercise unlocked growth from 10 to 50 customers, and the critical lessons on deciding which custom deals actually help versus those that generate unmanageable technical debt.
🔑 Key Lessons
💡 Product Market Fit Eureka: The common, messy spreadsheet that revealed a huge pain point.
💰 Pricing Risk: Why usage-based pricing with zero minimums nearly killed the company.
📈 Scaling Leap: The data-driven ICP exercise that unlocked growth from 10 to 50 customers.
✈️ The Custom Deal Filter: How to judge which custom integrations generalize versus those that hamstring the roadmap.
🌱 Founder Mindset: How to keep sowing seeds when there is no immediate harvest (surviving 8 months with $0 revenue).
📖 Chapters
Seeds vs. Harvest: The Founder Mindset
Founding Story: Stripe Origins & Support Ethos
The Workforce Management Problem (WFM)
Landing First Customers & Common Pain
The Color-Coded Spreadsheet Discovery (PMF)
Pandemic Launch Challenges & Slow Growth
Surviving 8 Months Without Revenue
Custom vs. Configurable: The Judgment on Deals
Scaling Past 10 to 50 Customers
Fixing Onboarding & Technical Debt
Growth Through Communities & Mindshare
Defining ICP with Data
This episode is brought to you by:
🔐 Sprinto → Learn more and book a demo today
💖 Gearheart → Book a call + get the first 20 hours of development free
📡 Signal House → Learn more and get a demo
🚨 NordStellar → Book a demo and get 20% off with code blackfriday20
Resources:
🎧 Full Show Notes: saasclub.io/460
🎤 Subscribe to the Podcast: saasclub.io/subscribe
💌 Get weekly 5-minute SaaS insights: saasclub.io/email
💡 Join the SaaS Club founder community: saasclub.co/plus
The SaaS Podcast: Build, Launch & Scale Your SaaS
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it.
Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want.
The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way.
You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype.
Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club — helping thousands of founders build and grow successful software businesses.
New episodes weekly. Follow the show and start leveling up your SaaS.
