The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
How to build $2m pipeline using content-led evangelism: Nick Bennett
The SaaS Sprints Podcast (Content Marketing Podcast)
26 minutes 34 seconds
2 years ago
How to build $2m pipeline using content-led evangelism: Nick Bennett
β In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month.
Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet.
If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!
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00:00 - Intro
01:20 - Journey from field marketing to event led growth
04:10 - The rise of event led growth
06:30 - What is event led intent?
08:06 - How content works in events
09:11 - How Airmeet does 26 events a quarter
10:40 - Event KPIs
13:22 - How to apply the people-first mindset into action
15:30 - KPIs for an evangelist
21:10 - Rapid Fire Questions
25:43 - Connect with Nick Bennett on LinkedIn
40:00 - Parting msg: Haters hate, creators create
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
