The SaaS Sprints Podcast (Content Marketing Podcast)
Yaagneshwaran Ganesh
21 episodes
9 months ago
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
The SaaS Sprints Podcast (Content Marketing Podcast)
43 minutes 22 seconds
2 years ago
How to master growth experiments: Andres Glusman
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.
If you're looking to improve your conversion, and the overall growth, then this episode is for you.
By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!
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00:00 - Intro
01:20 - Why 1 out of 5 growth experiments fail?
03:18 - Why run growth experiments in isolated manner?
05:49 - When and when not to run tests?
09:48 - Relationship between experiments & bottom line
11:40 - The MeetUp case study
15:15 - Framework for running growth experiments
19:20 - Why isolate elements in an experiment?
22:00 - CRO isn't all abt changing button colors
23:38 - Building what people want is tough
27:49 - Product launches and marketing launches are different things
31:09 - Rapid Fire
41:02 - Connect with Andres Glusman on LinkedIn
41:44 - Parting msg: Hone in on the things that matter and work
The SaaS Sprints Podcast (Content Marketing Podcast)
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
